The developer, Cantina Consulting , has not provided details about its privacy practices and handling of data to Apple. The developer will be required to provide privacy details when they submit their next app update. With Family Sharing set up, up to six family members can use this app. App Store Preview. Sep 11, Version 1. Ratings and Reviews. App Privacy. Information Seller Cantina Consulting. Size Compatibility iPhone Requires iOS 9. Think your app idea is great enough to generate interest and backing before you even release it?
Kickstarter helps crowdfund creative projects such as apps, films, albums and more. Like how movies release trailers, sharing teasers of your app will create a buzz before you go live. Keep your pitch to journalists short and sweet with a link to your press kit for best results. Check out this guide for more info on how to structure your press kit.
When scheduling your launch date, pay close attention to other events going on in your niche which may overshadow your app. Avoid launching at the same time as these events for more exposure. App Store Optimization involves optimizing your App Store page to rank higher in search results and convert at a higher rate.
With keyword optimization, the goal is to get your app ranking in the top search results of the iOS or Google Play Store. The exact process on how to do this is beyond the scope of this list but you can read our complete keyword research guide for more info or you can just hire us.
Instead, focus on getting the best parts of your app across to users as quickly as possible. In my experience, exciting in-app screenshots combined with short, to the point text converts the best. Source: TestNest.
Check out our screenshot design service here. According to SplitMetrics:. They also did a great case study on icons here. Source: SplitMetrics. Check out our icon design service here. Make sure that your app is in the right category so interested users can find it easily. The graph should look like this:.
A great title is your chance to hook users in and get them to click on your app to discover more. You should also try to include your best keywords in the title since it will help you rank higher in app store search.
A good way to do this is usually done by having a long tail following the actual name of the game, like this:. Before writing your description, remember that according to StoreMaven :. Check out this post from Apptamin for a more in-depth look at the process. Use this to show off gameplay, demo functions, and convince users to try it out for themselves.
Once you have a video made for the App Store s , you can recycle it by putting it on your website, on YouTube, or even use it in your Facebook Ads. Apptamin has another great guide on the subject. Change this by localizing your app page. Check out this guide by OneSky for a more in-depth look at the process. The tests that generally bring the largest increase in conversions are your icon, screenshots, app video, and descriptions.
Source: 32Dayz. If your app is on Google Play, you can easily run tests using Google Experiments. Social media should always be a part of your app marketing strategy in some way, shape, or form. Here are a few strategies to put the major medias to use. Use a service like AppsFlyer or onelink. This is super handy since it allows you to use a single link across all of your social media profiles without worrying about sending users to the wrong App Store.
Instagram can be a unique way to promote apps where visuals or community are important. It allows you to engage with other users with likes, follows, and relevant hashtags to ensure your content is seen.
Creating a page for your app on Facebook gives you a platform to share news, updates, and even how-tos or exclusive app tips.
Not only does the platform offer a valuable online presence, but it also lets you interact with your users in a friendly and sociable way. Getting in touch with industry leaders can help you make connections and learn from their experience. MCNG Marketing offers some in-depth tips on the best ways to optimize app downloads through Pinterest, check it out here. While Snapchat is a bit trickier to make work from a marketing standpoint, the fact that next to nobody is actually using it for marketing will work to your advantage.
Why not be a pioneer! One feature worth looking into is the Snapchat Geofilters which lets you build custom branded filters users can play with. Another one is the Snapchat QR code which can direct users to a website or directly to your app page. As Dollar Shave Club has proved, you can build an entire billion dollar business or app off of one great video. Check out sites like Shoutcart or Buy Sell Shoutouts where you can buy shoutouts from big influencers. This case study shows how one guy was able to get installs for only 8 cents a pop.
Not bad! Buffer is a great tool that lets you update all of your social media pages at once. Managing social media pages can be awfully time-consuming, use Buffer to cut down on time spent updating each profile.
This one's a bit of a no-brainer but definitely worth mentioning. If you take your app just a seriously as other work you've done, why not add it to your LinkedIn page like you would for any other job?
Facebook and LinkedIn are full of groups where people gather to share and discuss content. Look for groups in your target demographic that you can promote in. To do this, try coming up with a real world story to tell or write some valuable content on how your app can come in handy. Another thing you can do is ask for feedback from your target demographic. Give them exclusive access to the beta version or give out promo codes.
Nothing gets people going like a contest. Social Media Examiner breaks it down well in this guide. Promoting your app in person might not be your first thought but if your app suits this style of marketing, it can be well worth it.
Make it easier for people to download your app from physical marketing materials such as flyers, posters, and business cards by using a QR code. Minimizing the amount of effort makes it more likely people will give it a try. This method was famously used by Aaron Patzer, founder of Mint. Kissmetrics has a great blog post on their story and how they did it. Throwing the hottest party in town is a great way to thank your supporters and get the name of your app out there.
Booking app YPlan threw the launch party of the century back in ; they even had Pharrell perform live! This guide shows you how. With tools such as Facebook Live, Snapchat, and Instagram stories, your app users from all over the world can view your events. Promoting your app in person? Make sure someone is putting your presentation or demonstration online. For most apps this one will be pretty far fetched but you never know!
This not only helps you get involved with the community in your city or state but allows you to make connections with others in your niche. Reddit subreddits often have meetups where you can meet people interested in the same niche. This will be a great opportunity to gain insight, feedback, and garner further exposure for your app.
Gaining a reputation within your field through sharing your experience and expertise is a long-term way to market your app. When you do speaking arrangements, ask for the organizers to include a link to your app somewhere in the program of events for people to download. People love selfies! Having a fun photo booth for people to try out at tech events or speaking arrangements is a low budget way to market your app! This tip works particularly well for apps that incorporate with other technology, like a VR headset.
Set up a booth in a local shopping mall or community event where people can use your app for themselves. One cheap gift you can try are those mobile screen cleaners. How they work is they stick on the back of phones and can be removed to wipe the screen clean. Put your app logo on them along with a QR code so people can download whenever they get a chance. If your app is about promoting healthy eating and offering new recipes, why not offer free downloads to a weight loss group or a gym in your city?
For an app that requires community involvement it would be worth a shot. Classified listings can be one of many supplemental advertising tools to consider using as well. Give back to your community with charity involvement. If you can donate some time, money, or other resources to a local charity that is relevant to your app, you can combine promotion with philanthropy. Nothing helps promote an app like word of mouth. Get your friends and family to talk to people they know about your app; a genuine recommendation is invaluable and will lead to more downloads.
This section covers strategies you can use to spread the word about your app across the internet and to as many people as possible.
If your app is meant to be used by other businesses, cold calling will likely be one of the best ways to land clients. This guide goes into more detail. Just make sure you hire someone with experience who won't tarnish the reputation of your app.
The best part about cold emailing is that once you have a template made, you can contact large groups of people very efficiently. This story from HubSpot proves that sometimes fortune does favor the bold. Learn from their story when cold emailing potential contacts to promote your app. Also, check out the app YesWare which lets you execute your cold emailing extremely efficiently.
Giving your app a solid online presence is one way to ensure it makes an impact in App Store rankings. One word of caution: each social media platform has its own terms of service regarding contests, giveaways, and advertising.
And while no one can give you the perfect name, here are some evergreen tactics for coming up with your app name:. And while app stores give you a character limit, you should only use around 25 of them. Your description, on the other hand, is where you need to be most strategic about ASO. By listing important information, benefits and features, social proof, and a call-to-action, you can greatly affect your ASO.
Typical marketing is structured over a few weeks or months. But if you want to get a sharp spike in downloads for your app in a very short time, concentrate all your marketing spending into a small time frame.
It takes some courage and dedication to roll out a full marketing campaign all at once, but if done successfully, you can see some awesome returns. Depending on your total budget, you should spend the money within a few days or a week at most. Spread your advertising across the channels that are most popular with your target audience, which could include:.
A lot of your downloads will come from organic searches , but many downloads will come from your web-version landing page. One of the most important aspects of your app description is your collection of photos, app screenshots, and videos. Your app store page must be appealing. Photos related to your app that highlight your most popular and needed features will immediately encourage downloads.
Screenshots from your app itself are what users will typically look at after they first find you in search results. If you have the necessary tools, you can even design a video for your app. And if you can, have your app subtitled and translated in several different languages.
Reaching out to as many people as possible is key to increasing your download rate, after all. If you can draw positive user reviews from fans of your app, you can see your downloads increase exponentially.
This can also help enhance your app store visibility. You might be tempted to purchase fake reviews just to increase the amount of attention your app is receiving as a whole. But if the app store finds out you used this tactic, you may have your app suspended entirely.
Organic reviews from real people are far more valuable to your app than fabricated ones because you as the developer can learn from it as well. Not only will the feedback provide other users with an understanding of your product, it can also inform you about what needs to be fixed or changed. So, send out requests to a variety of people with real influence.
Popular YouTubers and critics on major tech websites with large readership are some great targets for your requests. Because you took the time to alert them to something related to your product, they might return the favor by reviewing you positively. Refer them to the new article and they might write their own with the initial reviews in mind. You can also offer incentives to users who leave you reviews.
This is a great method to increase the amount of users who actually choose to do so. Coupon codes, tangible prizes, or redeemable points to be used within the app can all be great encouragement for people to leave you positive reviews. If your app is available with a pay-to-download monetization model, you can experiment with temporary price drops to drive downloads.
An analysis by Distimo compared downloads and revenue data estimates for 12 games from the week of their price-drop promotion to the previous week without the promotion. The games were able to increase total global revenue by an average of percent in the seven days during the price-drop promotion.
Sure, this might not work for every app or game. But if you have loyal users and powerful word-of-mouth, people might jump at the opportunity to snag your app on the cheap. According to a story from Entrepreneur. Iliya Yordanov, founder of the personal finance app MoneyWiz, first tried to get publicity by contacting US media and app review sites.
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