There is lots of misleading information out there on the Internet. If your new app is struggling, here are the best ways to get REAL downloads — fast. Not everyone has already completed the app building process. Why are you building an app? Here are some potential scenarios. Except for the first bullet point, the rest of these scenarios are valid reasons. This is useful information to those of you who want to build the next unicorn as well.
You can also incorporate a monetization strategy into your app. We want to make sure your app is a top hit on iOS platforms. It all starts with the name. The title and subtitle both describe what the app does.
Make sure you assign an accurate primary category for your app. But you know based on the statistics we saw earlier that social networks are more popular. Big mistake. Apple sees this as grounds for removal. Another way to get ranked high in the App Store is by promoting your in-app purchases. Apple encourages developers to include in-app purchases in their design. Ratings are important as well. Your app must create a positive experience for the user. Once they have time to get used to your platform, send them a notification asking for a review.
Ultimately, this will help you get more downloads. Figure out exactly what it takes to get to downloads or whatever target you are aiming for So how many downloads do you want? Sure, 1, would be great. But 10, is better. Think backward. So the first step of this process involves coming up with your goal.
Set a reasonable time frame. Think about your target market as well. What audience are you going to focus your launch strategy around? Users aged 25 to 34 have the second highest daily usage.
Find ways of offering them some kind of benefit to review your app, perhaps a free premium version of your app. Your website is where you will offer guides like blog posts, and your website is also where search engines will send traffic to when you update it with regular content — be sure to take note of 32 of this article.
Every website page should aim to get the reader to take one specific action, and if you want to get more app downloads, include a call to action that leads to your app download page. This is specifically effective when you publish regular blog posts with topics that are relevant to the solutions your app offers. A landing page is different to a website in that while a website is for informational purposes, a landing page is a targeted page with an aim to achieve one specific goal.
In the case of the above example, for instance, the aim is to get the user to click on the download buttons. Since mobile websites are the number one source of app installs , make sure the landing page is geared for mobile. A landing page is usually used to direct traffic to it from ads or for pre-launches, or email marketing promotions.
Image Credit: OverthinkGroup. Use your website to draw traffic from search engines to get more mobile app downloads. The only catch is that you have to regularly add content, and quality content, so that search engine algorithms pick up your site and consider it valuable enough to display in search results. Create a content strategy around pillars of topics — these topics must be your core solutions and make sure content is written well and provides value to those you are trying to attract.
Upload content at least three times a month, but if you are in a highly competitive niche, you may need to up that amount, so find out what your competitors are doing before you design your content strategy. Bear in mind that it may take up to 3 months to start seeing results, but this is the best way to get traffic to your site without paying for advertising.
Email marketing is still one of the best ways to promote your app and get more app downloads over time. But email marketing does require technique, because as with all effective online marketing, emails also, for the most part, need to add value and not only be all about app promotion.
So for instance, if your app tracks daily exercise, your email strategy needs to focus on things like exercise tips, a diet with exercise, how to start running, and so on, all depending on your target audience and their needs. Alternatively, you could try cold emailing. Some industries have amazing results with cold emailing, and if your app fits into one of them, using software like Leadfuze to find email addresses, you can get more app downloads. As with most marketing ideas, the technique is essential to making it work and your focus has to be on subject headers and email copy.
Find out more about cold email formulas that work. Spending money on this type of advertising is faster than waiting for traffic organically traffic to your website that comes from SEO. Neil Patel provides a step-by-step guide to devising effective Google Ads to get more app downloads. Listing your app on directories can lead to getting more app downloads, raising your brand awareness, valuable links for SEO and opportunities for feedback. Here are sites to get you started, courtesy of AppSamurai.
The Covid pandemic has changed the way we interact with people around the world. In the current climate, there is no better way to reach a huge amount of people and gain credibility plus promote your app than with a webinar. Webinars are one of the most effective marketing methods and reap tremendous rewards when done properly. As with most of these marketing tactics, make sure you have a marketing plan and use these best webinar practices.
One could say that the most effective marketing methods are also the most overlooked when marketing a new app. PR initiatives and reaching out to influencers , publications, tech bloggers, etc. Depending on your audience, contact the local or international press, publications, influential YouTubers, podcasters and ask them to review your app and send honest feedback.
Reach out to your power users via email to ask for advice for improvements. You could also create some kind of a loyalty program to keep them coming back to your app. Send news or useful information that is based on their needs and make use of push notifications.
It is of utmost importance to fix any technical issues with your app as soon as you find out about them, and analytics helps you to keep a tab of them.
You may also want to offer a few users incentives to let you know when something happens so that you can work on it immediately. This will retain your users and ensure they speak well of your app, which is the number one method of advertising any business. Make your life easier by using the right app builder that includes all the functionality you need.
AppInstitute caters specifically to the small business owner of just about any industry, and offers all you need to get more app downloads; it even includes a day app success plan to get you started to your first app downloads. However, after reading this guide you should have a better idea of how to get more app downloads and rank higher in an app store search.
Click To Tweet. Be clear about what your app does Many app developers assume that potential users understand the lingo used in that particular industry, but this is not the case. Be sure to use the words your audience uses, and not the words you use.
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